Promotional products are one of the most powerful (and fun!) ways to get your brand in people’s hands - literally. But not all promo products are created equal, and a few simple missteps can turn a great idea into a missed opportunity.

Here are 5 common mistakes to avoid when ordering your custom gear:

1. Overcrowding the Design Area

When it comes to promotional products, less is more. Jamming a logo, slogan, phone number, social handles, and a QR code into a tiny space? It’s a no. A clean, focused design not only looks more professional, it’s easier to read and more likely to leave a lasting impression. Prioritize what matters most, and let the product breathe.

2. Using Overly Complicated Fonts

We get it, you want your brand to stand out. But fancy, hard-to-read fonts can do more harm than good. On small items like pens or water bottles, legibility is everything. Stick with clean, modern fonts that are easy to read at a glance. You want people to remember your name, not squint trying to figure it out.

3. Forgetting to Consider Your Audience

Promo products only work if people actually want to use them. Think about who you’re giving them to. Are they students? Executives? Parents? Fitness enthusiasts? A high-quality tote bag might make sense for a teacher conference, but branded gym bags would kill it at a wellness retreat. Choose items that match your audience’s lifestyle.

4. Waiting Until the Last Minute

Rush orders = stress, limited options, and potential design compromises. We always recommend planning ahead. Not only does this give you time to perfect your design, but it also opens up a wider range of products and customization options. Trust us, your future self will thank you.

5. Underestimating the Power of Promo

Promotional products aren’t just freebies, they’re strategic brand tools. Done right, they create brand recognition, boost loyalty, and even increase sales. Don’t treat them as an afterthought. Invest in quality items that people will keep, use, and love. It’s marketing that lives in the real world, and it works.

Avoid these mistakes, and you’ll end up with promo products that don’t just sit in drawers, they spark conversations, build brand loyalty, and actually get used.

Ready to create custom products your audience actually wants to use?

Contact Maple Leaf Promotions today, and we’ll help you get it right from the start.