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5 Products That Customers Will Remember YOU For!

Posted on July 15, 2020 Posted in Promotional Products

Make an impression they won't forget with these promotional products.
5 Products That Customers Will Remember YOU For!

The Advertising Specialty Institute (ASI) recently conducted a study which has provided some valuable insight on what consumers prefer when it comes to promotional products. Their research set out to identify the top promotional products that individuals remember receiving from their favourite brands. In their study they found that Canada and the US have similar taste, as 4 of the 5 top products are the same for both countries. Check out the full list of the top branded items that your customers are sure to remember, and see which one might work best for your business! 

 

1. Writing Instruments

Everyone uses writing instruments on a daily basis, so giving out logo branded pens or pencils is a marvelous idea. Most of our pens include a stylus compatible with smartphones and tablets so even the younger generations can make use of them. ASI found that writing instruments were at the top of the list of all remembered promotional products in the US and Canada so when you choose pens, your investment is sure to pay off! Each time the customer uses the item they will see your business logo and think of you, not to mention the people that borrow or see the writing instrument in action. 

Writing Instruments 

 

2. Shirts

Shirts 

Forgetting something you wear is hard, and forgetting something someone else wears is even harder. The study found that shirts were second among promo products in the US and Canada that people remember receiving. Not only do people remember swag they received, but they also remember other apparel they see in public! Everyone loves a free t-shirt, especially if it's good quality and features an eye catching design. T-shirts can be personalized with company information, logos, humorous text, creative images and taglines, with enough room to even let the recipient decorate their own masterpiece so each time they wear it in public, you get free advertising.  It’s a win-win situation for both parties! 

 

3. Bags

Bags are the 3rd most memorable of promo products on the list as they are versatile and great for taking with you wherever you go. Whether heading to the beach or going shopping, customers can all benefit from one of these bags. Bags can be used at grocery stores, bookstores, farmer’s markets and more! Brand your bags with a logo, a memorable catchphrase, a relatable image, a trendy hashtag - the sky’s the limit! We have different styles, each tailored with different industries and brands in mind. Don’t forget bags also reach a specific market of the “eco-friendly” demographic. With more and more cities now imposing bans on plastic bags, re-usable bags are in more demand than ever as they help cut down on unnecessary waste.

Bags

 

4. Calendars

Calendars 

Out of all the specialty branded products businesses give out, calendars are ranked 4th among the most remembered items. People in both the US and Canada noted calendars as one of the top promotional products they received, possibly because the product is useful and looked at almost every single day. Calendars are usually placed where they are visible all the time making recipients and others glance at your logo every time they write down a new appointment or meeting. If you are leaning towards getting calendars, and want more creative ideas using calendars, check out our blog Fun Ways to Promote your Business.

 

5. Desk Office Accessories and Headwear

Desk and office accessories placed 5th out of all promo products customers remember receiving in the US, while caps and headwear account for the 5th most memorable products received in Canada. Desk and office accessories include mugs, scratchpads, phone stands and. Desk and office accessories can be more specifically targeted towards students, business men and women, admin staff - almost anyone who isn’t on the go! 

Card Stand
Caps

Headwearproducts can be personalized with your company logo and/or slogan, creative imagery or hashtag. Headwear is great because you can create promotions year round using different styles, for example a campaign featuring caps in the summer and beanies in the winter!

To summarize, people will ultimately remember products given to them that are useful in their everyday life and have special appeal. When considering which products to choose for your next promotional campaign, be sure to check out these items as they are proven to remain engrained in recipients' minds. 

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