The Advertising Specialty Institute (ASI) recently conducted a study which has provided some valuable insight on what consumers prefer when it comes to promotional products. Their research set out to identify the top promotional products that individuals remember receiving from their favourite brands. In their study they found that Canada and the US have similar taste, as 4 of the 5 top products are the same for both countries. Check out the full list of the top branded items that your customers are sure to remember, and see which one might work best for your business!
1. Writing Instruments
2. Shirts
3. Bags
4. Calendars
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Out of all the specialty branded products businesses give out, calendars are ranked 4th among the most remembered items. People in both the US and Canada noted calendars as one of the top promotional products they received, possibly because the product is useful and looked at almost every single day. Calendars are usually placed where they are visible all the time making recipients and others glance at your logo every time they write down a new appointment or meeting. If you are leaning towards getting calendars, and want more creative ideas using calendars, check out our blog Fun Ways to Promote your Business. |
5. Desk Office Accessories and Headwear
Desk and office accessories placed 5th out of all promo products customers remember receiving in the US, while caps and headwear account for the 5th most memorable products received in Canada. Desk and office accessories include mugs, scratchpads, phone stands and. Desk and office accessories can be more specifically targeted towards students, business men and women, admin staff - almost anyone who isn’t on the go! |
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Headwearproducts can be personalized with your company logo and/or slogan, creative imagery or hashtag. Headwear is great because you can create promotions year round using different styles, for example a campaign featuring caps in the summer and beanies in the winter! |
To summarize, people will ultimately remember products given to them that are useful in their everyday life and have special appeal. When considering which products to choose for your next promotional campaign, be sure to check out these items as they are proven to remain engrained in recipients' minds.