When it comes to branding, having a good, attractive logo goes a long way. This is why, when creating a promotional campaign with branded products it is important to keep in mind how your logo will be rendered on different items. Below are a few pointers to ensure you choose the right product to show off your logo!  

The imprint area is arguably the most important part of any promotional product as it is ultimately the place on the item where your logo will be showcased.The main objective of the imprint area is to maximize visibility, and thus increase the likelihood of creating an impression on the recipient. As imprint area sizes vary from product to product, we are not able to offer a universal imprint area for all items, and must instead designate a space based on the size, material and texture of a product. 

If your logo has small intricate lines in your design, on products with limited printing space such aswriting instruments andkeychains these details will not show up properly and will cause the final imprint to look smudged. Likewise for products that are laser engraved such asflashlights, andcoasters, complex images and cursive fonts can become very difficult to read and will not be legible.  As your promotional items are a direct representation of your brand, this could reflect negatively. To prevent that from happening we suggest you keep different renditions of your logo ready to be used. This could include plain text, a simplified version of your logo, or the logo without any tag-lines or slogans. 

For products with large imprint areas such asapparel and t-shirts, where you do not have to worry about small details not showing up, it is important to consider which information to include. Space may not be so much a limitation in these instances, rather the challenge is choosing a message that increases the effectiveness of the advertisement. Consider including only necessary information, and refrain from making your imprint look busy. If you include so much information that the size of the font is difficult to read, it will defeat the purpose of the promotion. Instead consider the full size version of your logo, in full color so it can stand out and be easily understood.

Ensure that your brand is being represented well by taking the time to analyze and compare how your logo will look on different products. In situations where your logo cannot be included due to legibility issues or space limitations our team will always provide alternatives in order to prevent your logos from being cut off, smudged or printed inconsistently. Virtual proofs are available on all orders and we will work with you until all customization is done to your liking. If you have any questions, or need help making an imprint, our experts are ready to assist!