An impressions study performed by the Advertising Specialty Institute (ASI) revealed that North Americans love their caps, with 21% of all Canadians owning at least one piece of promotional headwear. Americans are even bigger fans of promotional caps, with a staggering 41% of Americans owning some form of promotional headwear! While hats may not necessarily fit office clientele due to office dress codes, they are still well-appreciated gifts. Everyone can use a cap in their leisure time!
MapleLeaf Promotions offers several great capsthat are perfect for branding with your company’s logo. Caps make great promotional material and can be used in a number of ways:
The Neighborhood Team
Distribute hats to a sponsored team and its fan base and pair it with a matching t-shirt. Not only will this help your team complete their uniform, but hats are appreciated items that can be easily grabbed on the way out the door, even on non-game days!
Employee Gifts
Face it. Employees love free stuff too! Whether as part of an employee onboarding package, or an employee gift, hats are not just for uniforms. Consider giving away hats to employees who are representing your company at charity events (golf tournaments, fun runs, baseball games etc). Not only will this make your company team match - it presents a great brand image to the audience!
Trade Show Branding
One way to make a small but powerful impact is to use caps as part of a larger visual story when representing your brand at a trade show. Instead of casual attire or a single t-shirt, unify your brand’s identity by outfitting employees in branded caps and t-shirts. Often, the look is so striking people will seek out your employees to ask if they can take or buy hats! Win-win all around!
Make a long-lasting impression and pick up a batch of caps today!