Over the last few years, there has been an increase in home cooking in American households. A report from Kansas State University showed that while only 30% of American households cooked at least 80% of their meals at home in 2019, this percentage skyrocketed during the pandemic, reaching 70% in 2020.

We know that making and eating home-cooked meals is beneficial to us in an endless list of ways. A 2014 study from Johns Hopkins University tells us that people who eat more meals at home regularly consume fewer calories and have healthier overall diets than those who don’t. It’s also cheaper to cook your own meals, and cooking can be a fun hobby or family pastime that your whole household can take part in. Eating at home is a great way to keep your body and your wallet healthy, and not to mention, it’s always fun to show off your newfound culinary skills to friends and family!

Now that the pace of life is picking up again, many of us are coming out of the pandemic as self-proclaimed amateur chefs, and some of us are still nailing down the basics. Either way, it’s important for us to hold on to those healthy and positive habits that we developed over the past two years, and studies show that Americans are willing to do just that. An impressive 71% of Americans intend to cook more often after the pandemic has ended, according to research from marketing firm HUNTER (as cited by the PPAI).

As more Americans embark on culinary journeys that take them beyond the reheat button on their microwaves, make sure your brand is right there with them with custom promotional kitchenware items. Here are our top choices for high-use and practical items that any home cook will appreciate:

1) Cutting Boards

Cutting boards are a basic necessity in any kitchen, and they come in all sorts of shapes, sizes and materials. For a basic option that is highly practical and can be easily cleaned, we love this plastic board. If you’re hoping for something that will look great displayed on your countertop or even used as a charcuterie board, check out our eco-friendly and sophisticated bamboo cutting board.

2) Measuring Cups and Spoons

You’re going to have a pretty difficult time following any recipe if you haven’t got measuring cups and spoons on hand. And in our experience, you can never have too many of them lying around either! Customize a set of measuring cups or spoons, or give this handy adjustable tool out to your food-loving audience for a promo product they are sure to use all the time!

3) Mixing Spoons

Wooden mixing spoons are another kitchen staple that makes a cute and convenient promo item! Have your business name or logo engraved onto these simple spoons, or give a branded bundle of 3 utensils in a custom wine bag for a more elaborate branded gift!