Investing in promotional products is one of the best business decisions that owners can make. Recipients love receiving free swag, and in return businesses see the benefits of proving useful, well-timed products. Branded items are everywhere, as virtually almost any product can be personalized, however many businesses opt for calendars year after year. If you have ever wondered what makes them so great, take a look at some of the best reasons why you should choose calendars!

Cost Effective

Compared to most other forms of advertising, promotional calendars offer a great return on your investment. For example, consider the cost-per-impression (CPI). A study performed by The Advertising Specialty Institute (ASI) found that a promotional calendar that costs $3 will on average generate 850 impressions throughout its lifetime and have a CPI of only 3/10 of a cent per impression! This is a huge opportunity, when you take into consideration other traditional forms of advertising, such as radio ads or television commercials which are costly and do not provide any guarantees. With promo products, you know your brand will remain visible and receive attention.

They never go out of style!

Calendars have been around for a long time and yet they still serve as effective advertising vehicles. There is just something about them, and that isn't going to change anytime soon. Regardless of the business, people love receiving complimentary items. Customers or potential prospects respond positively to a business that gives them free things, and businesses can use these opportunities to reinforce their relationship with customers and the community. However, promotional gifts should not only be thoughtful but useful as well. It is often said that the best promotional products are ones that will actually be used by recipients.

Useful

According to PPAI (Promotional Products Association International), 73% of people who receive a promotional gift use their product at least once a week and as many as 45% use a promotional product at least once a day. Think about how many times a day you consult your calendar for various reasons; to schedule a meeting, book an appointment, remember an important date – all of these are instances where businesses can create brand awareness. ASI reports that 62% of consumers own at least 1 promotional calendar, suggesting they are in fact very useful tools.

With over 60 award winning calendar titles that compliment just about any business or industry, you are sure to find the right one to promote your brand or event. You can always mix and match titles to create a unique custom campaign, that will allow you to gain even more exposure. The breathtaking images and attractive design are conversation starters, making our calendars interactive and effective marketing tools.