The promotional tote is in a constant state of evolution. Over the last few years, a “perfect storm” of trends fundamentally changed how we view and use branded totes:

• The Plastic Pivot: Widespread regulations on single-use plastic turned the reusable bag from a “nice to have” into a daily necessity for many North Americans.

• In the Clear: Tightening security at stadiums, schools, and sporting events made the clear bag a must-have accessory.

• The “Tote As A Purse” Era: The “tote bag as a purse” trend gained traction in the early 2020s, cementing the simple canvas tote as a fashion icon.

Thanks to these trends, promotional totes have officially escaped the confines of conference center “swag bags” and moved into our everyday wardrobes.

But now what? In 2026, we think the Promo Tote is in for another makeover.

2026: The Year of the “Level Up”

In 2026, we expect brands to shift toward high-end options - the kind that can be re-used as work bags, purses, and casual carry-alls.

At this point, we’ve all got a “tote bag graveyard” in a closet or kitchen drawer somewhere - and above all, brands want to avoid that fate. To do so, they’ll need standout bags that go the extra mile. Think of the viral Trader Joe’s Tote: it wasn’t just a grocery bag; it was a status symbol.

Whether through premium materials, smart features like laptop sleeves, or eye-catching silhouettes, the totes of 2026 will be all about show-stopping quality, style, and functionality.

Here are some examples of the kinds of elevated totes we’re expecting to see more of in 2026:

The Polly Large Shopper Tote Bag - The Stylish Minimalist.

The Polly Shopper Tote proves that a regular shopping bag doesn't need a million bells and whistles to stand out - it just needs a makeover! With its structured design, high-quality handles and sleek monochrome look, it’s the ultimate elevated shopper your customers will reach for on the daily.

The Bianca Buckle Tote Bag - Utilitarian Chic.

Roomy, durable and featuring a unique buckle closure, this two-compartment tote is cool and capable. It’s the perfect piece for an exclusive loyalty reward, a new employee welcome kit, or a premium add-on at checkout.

Mesh Market Bags - A Romantic Aesthetic.

Mesh bags add a touch of whimsy to any grocery trip, farmer’s market visit or beach adventure. Both the Cotton Market Tote and the Carlisle Tote are pretty & practical mesh options that’ll help grocers, boutiques or vacation rentals stand out in a sea of boring bags.

Ready to Build Your Brand’s Next Icon?

The right tote will look different for every business, but the goal remains the same: be the bag that stays out of their closet and on their shoulder!

Ready to get started? Browse our 2026 Tote Bag collection here.